There’s an all-electric Cooper coming, and Mini thinks it is discovered simply the man to assist them promote it.
Mini’s acquired a brand new boss, and it is Bernd Körber, a longtime veteran of the BMW group who till not too long ago served as head of worldwide model technique for BMW. Koerber is taking on for Sebastian Mackensen, who’s going to guide BMW’s group gross sales in Germany, based on a press launch from the model on Monday.
Mini hasn’t been what we might name “thriving” lately, due to its uninspiring product line of vehicles of ever-increasing dimension and weight. We’re quietly optimistic that some new management would possibly give the corporate well-known for itsa spark of life.
Talking of sparks, this transition happens at an attention-grabbing time for the corporate, because it prepares to begin manufacturing of its first absolutely battery-electric automobile,, at its manufacturing unit in Oxford, England.
The model’s earlier plug-in hybrid mannequin, thewasn’t a large vendor for the model for a number of causes. After we drove it, we felt that with simply 12 miles of electrical vary attainable, it was overpriced for what you bought and despite the fact that the Cooper SE is anticipated to have ten instances the vary, that is nonetheless not a lot in a world the place 200 miles is the norm.
“Bernd Körber is each skilled and educated in the case of the Mini model,” mentioned Pieter Nota, BMW AG administration board member for Buyer, Manufacturers and Gross sales in a press release. “I am wanting ahead to working with him as we drive Mini in the direction of an electrical, dynamic and concrete future.”
Körber is inheriting a troublesome job, however we’re preserving some fingers crossed that he is in a position to proper the ship and provides us thethat we have all the time liked from the model.